Use Facebook and Google Ads To Find a Job

Use Facebook and Google Ads To Find a Job 174 Because you are your best product. This is a guest post by Joshua Waldman. If you’d also like to guest post here on JobMob, follow these guest post guidelines. Warning: what I’m about to share with you might actually get you hired faster than you intended. Only follow these instructions if you want a job at your dream company within a few months and you are willing to do whatever it takes to get it. These two techniques are based on a single human characteristic, ego. Almost everyone Googles themselves. Even Lady Gaga googles herself, as if there were any risk of her not showing up! Most busy executives take the time to Google themselves too. And if they don’t, then their admins or customers do.eval Oh, and guess what the cheapest ads are to buy on Google and Facebook? That’s right, someone’s name. Are you catching on yet? Let me break this down step by step. Prerequisite 1: Know Your Dream Company For this ninja technique to work, you should first know who your top 10 dream companies are, and the names of the executives (or managers) who might have some say in hiring you.eval This is the easy part because LinkedIn will most likely have that information for you. Start by browsing the various industries on LinkedIn. Follow this link to a page that has been hidden by LinkedIn: LinkedIn Browse Industries, and select your preferred industry. Next filter you list of companies down by the characteristics you prefer such as company size or location. Finally, search within these companies for contacts with roles you suspect would be in a position to hire you. For example, if you want a marketing job, find the VP of marketing. If you want a developers job, find the director of product development. Prerequisite 2: Show Your Body of Work The way click ads work is this: someone Googles a search term, like their name. Since you’ve put a bid on that term, your ad shows up. If the ad get’s their attention, someone will click. You pay when they click. And that person is taken to a website. If you don’t have a website, then you need to get one NOW. All you need to do is buy a domain name ($10/yr). Then either set up a blog, or redirect it to your online portfolio, like Vizify. The idea is that when your target person clicks, they see information that is relevant to them and they perceive that you can provide value to their organization. This next story will illustrate why your web presence is so important. Google Ad Words and Human Vanity This technique came from Alec Brownstein, who is now sitting in a corner office at the top floor of his dream job (metaphorically of course). His story starts with a Google Ad Word campaign. Alec knew we wanted to work at Young Rubicam (YR) New York. So he researched the names five creative directors, whom he admired the most. Next, he took out a Google Ad Word campaign for each of their names which only cost him less than 15 cents per click and no more than $6 in two months. The ad read: Hey, [creative director's name]: Goooogling [sic] yourself is a lot of fun. Hiring me is fun, too” with a link to Brownstein’s website, alecbrownstein.com After two months, Alex received calls from four of his five target people. A few months after that, he had job offers from two of his target creative directors. Summary: Find five or ten names of people you want to talk to in a company Take out an ad for each of their names Link the ad to your website to demonstrate your body of work with an easy way for them to contact you Facebook Ads and the Power of the Second Degree This next technique comes from Ian Greenleigh who found that most managers and leaders are so proud of their success, that they usually fill in their entire Facebook profile, including their role at their company. This revelation helped him get hired at his dream company, Bazaar Voice, in a few short weeks. Ian took out an ad in Facebook Ad Manager platform and directed it just to people in a specific geography, who had a specific role in their bio. Take a look at his ad here on the right. And it directed people to a page on his website called, “5 Reasons You Should Hire Me”. Ian was surprised how many people offered to help him. And he found that although Bazaar Voice didn’t respond directly, someone with a connection to his dream company did respond, and offered to make an intro for him. The power of his second degree. In his own words, “This was a great conversation starter.” Identify the job titles of the people you want to work for Take out a Facebook ad focused on just them Experiment with different ads, and different targets Direct them to your website where you can start a conversation About the Author Joshua Waldman, author of Job Searching with Social Media For Dummies, is recognized as one of the nation’s top authorities in Social Media Career Advancement. To learn Joshua’s secret strategies for shortening the job search and getting the right job right away, watch his exclusive video training here: http://careerenlightenment.com/training This article is part of the Over $6000 in Prizes: It’s The 6th Annual JobMob Guest Blogging Contest, which was made possible thanks in large part to our sponsors: WebHostingBuzz is a reliable web hosting company with the servers hosted at multiple US and Europe locations and over 30,000 happy customers worldwide. Web SEO Analytics is one of the most complete innovative online marketing platforms providing pioneering SEO tools and SEM Software. If you want Joshua Waldman to win, share this article with your friends. If you liked this article, you'll also enjoy The Secret To Finding Dream Jobs.

Writing Degrees On Resume - How to Add Your Education And Experience To Your Resume

Writing Degrees On Resume - How to Add Your Education And Experience To Your ResumeWriting degrees are something that many people do, but they are a vital element of getting hired in the medical field. Some people have enough experience that it would be difficult to acquire credentials without first having done some form of writing. Whether you are a doctor or not, it is still important to have the degree because many of the doctors that take on new patients are looking for someone who can explain what their treatment entails.If you have a degree that is the same as another doctor, there is no reason to have two different versions of it. For example, if you are working as a physician, you might want to have your professional qualifications listed under your name as a Doctor of Medical Science. However, if you were a nurse, you would likely go with Doctor of Nursing Practice or something similar.As long as you have your own personal information and references, it should appear as thou gh you earned your degree from your school. In addition, if you had the degree from a very prestigious school, it will be visible from every school you've attended. It's important to put this information on your resume for all the world to see.There are a lot of things to take into consideration when considering the best way to list the degree that you have earned. First of all, you need to be sure that the degree is your official designation from the school. This is also important to ensure that it does not get lost in a sea of other doctor information.Second, the standards for formatting a document are much different than they are in a standard format. They will usually have things like different indentations and spaces for sentences that are longer than four lines. Many times, this kind of formatting will show up in the margins, which makes it even more important to not forget about it when writing your resume.The last thing to consider is that there is not only one way to format the information. You should try to keep all of the information organized and you don't have to do it in a standard way. Some universities have programs that allow you to have your information in an easier to read format while other programs will send it in already formatted.If you are getting the job for something that involves personal information, you might want to just tell them the truth. Even if you have to write a lot of stories, you should have something in the resumes that lets the employer know that you are honest. This way, they will feel comfortable using the information that you have available to them and will let you know if they are uncomfortable with it.Getting a degree that shows your qualifications and work experience is essential for getting the job you want. It doesn't matter whether you are a doctor or not, you need to put the education and experience that you have to good use. Whether you are a nurse or a physician, you can still get hired if you are the one th at lists out the information that you have on your resume.

Three Reasons To Have A Personal Brand Advocate - Personal Branding Blog - Stand Out In Your Career

Three Reasons To Have A Personal Brand Advocate - Personal Branding Blog - Stand Out In Your Career In a recent article on Social Media Examiner, Phil Mershon asked the questions: What would you say if you could add five, ten, 100 or 1000 marketing reps to your team? For free? What if these marketing reps would freely write about your brand and tell their friends, and all they expect in return is recognition and access to insider information? These marketers are brand advocates, a customer who has been “officially commissioned to speak on behalf of your brand without compensation.” Why does it have to stop at just company brands? Why can’t you have a personal brand advocate? Free and the most powerful Don’t see the benefit? Here are some reasons to have your own personal brand advocate: Reason #1: A personal brand advocate can influence the opinions of their friends. People who are brand advocates are connectors. They are thought leaders in their space and love sharing their interests with other thought leaders. They create content, share knowledge, and help others. Reason #2: Personal brand advocates have a broad reach. Because brand advocates are influencers, they are more likely to share information with people they don’t know â€" making their information reach a broader audience than other individuals who might be sharing information. Reason #3: Personal brand advocates are loyal. No one is an advocate of something they don’t really believe in. They’re an advocate because they have passion for the brand. They have a connection with the brand. And they believe in the brand. Who could be better to spread your message to potential clients, customers and audience members? Your advocates and background Do you have a personal brand advocate? Who is it and how did they become your advocate? Author: Heather R. Huhman is a career expert, experienced hiring manager, and founder president of Come Recommended, a  content marketing and digital PR consultancy for organizations with products that target job seekers and/or employers. She is also the author of Lies, Damned Lies Internships: The Truth About Getting from Classroom to Cubicle (2011), #ENTRYLEVELtweet: Taking Your Career from Classroom to Cubicle (2010), and writes  career and recruiting advice for numerous outlets.

Hints for Working in Hot Weather - Personal Branding Blog - Stand Out In Your Career

Hints for Working in Hot Weather - Personal Branding Blog - Stand Out In Your Career Unfortunately, it is very hard to concentrate and work efficiently during summer. Although many offices have an air condition, still this may not be enough to cool us especially in some parts of the US. Also, some people do not like the unnatural cold weather the a/c creates and prefer other cooling alternatives. Therefore, I have put together the below hints for you so you can keep working in hot weather. Find the Coolest Corner in the Office: If you don’t feel cool enough in your own cube, go to a conference room or exchange cubes with a coworker for a few weeks. Try to find the corner in the office you feel most comfortable working at. On the other hand, some offices feel so cold due to a/c that you may need to do the opposite and find the warmest place in the office so your body can feel at the right temperature. Drink as much Water as You Can: Due to dehydration, you can easily lose your concentration and not able to fully focus on the task that you are working on. Therefore, you need to drink at least a liter of water during the day. By the way, you cannot replace water with an energy drink or a soft drink like cola. Work Outside: Okay, outside is very hot but if you have the opportunity, you can go to a park or a seaside and work in the shade. Of course, it is not recommended to stay outside between the hours of 11:30am and 3:30pm but other than this timeframe, working outside will help you enjoy the summer even in the work hours and get some fresh air. Use Curtains and Window Blinds: If you don’t like to use the a/c, you can open the windows but close the curtains so that you are not subject to extreme sunlight but still when the wind blows, you can feel cooler. In addition, you can get some fresh air. Try Using a Fan: You can get a mini fan which you can place on top of your desk next to your computer screen. In this way, you don’t need to use the a/c but still feel cool. Plus, using a fan is much cheaper compared to using the a/c. If you are a business owner, you can save money with this option.

How to Write a Resume Format That Will Get You to the Top

How to Write a Resume Format That Will Get You to the TopMany employers will ask how to write a resume that will be attractive and effective. It's not as simple as it sounds, especially if you're used to traditional layout. There are no shortcuts to good design.Just because you're working on a computer doesn't mean you can produce a resume format that's clean and attractive. Human beings aren't always tidy. Your work area will be a major factor in how your resume is perceived. Make sure that it looks clean and orderly.If you use popular resume formats like those produced by ATS or other companies, you need to keep your list of credentials organized. It should include titles of each of the items on your list. This will help make your resume look organized and professional. Formatting your work history section can help this even more.Just because a resume format is traditional doesn't mean that it looks clean and professional. To create a more appealing resume, focus on what's importan t and make your resume look neat and professional. It's OK to use a font that isn't traditionally used, and you can change the font size, typeface, color, line height, and text alignment on your resume.When you design a resume format that's clean and organized, it's a good idea to include your contact information in columns, in the order they should appear on the page. This way, if someone views the resume first, they can see the order of the items first. The items are arranged in alphabetical order, followed by the titles of the positions you've held and the job title you held in the position. This helps the viewer quickly understand what kind of experience and skills you have for the position you're applying for.It's best to only include job descriptions and dates that pertain to the career field for which you're applying. Many times, people get caught up in the kind of experience they've had and end up omitting a position from their resume. When it comes to resumes, there's no su bstitute for experience.To create a resume format that shows off your best skills, try to list them out in order of preference. In many cases, it's possible to specify the best skills you have in advance, so you can move quickly through the listing. With an organized list of skills, it's easy to see exactly what kind of skills you have that will show off your best assets.If you're looking to get a promotion, the resume format you use is very important. You want to build your credentials and get the job of your dreams. Make sure your resume looks professional, is organized, and shows off your best assets to potential employers.

Twitter Executive Branding Strategy The Beauty of a Retweet - Executive Career Brandâ„¢

Twitter Executive Branding Strategy The Beauty of a Retweet

5 Great Reasons To Choose Engineering

5 Great Reasons To Choose Engineering As the last year of high school closes, most people think about what they are set to study in college. Careers in industries with longevity are at the top of the list for most people, which means looking at industries like healthcare, hospitality and engineering. Engineering is one of those industries that never seems to die, and that’s because we are fortunate enough to live in a world of innovation. We are constantly moving forward in our methods, and we will always need people to work to make those changes to make life more efficient. Many freshman students have their doubts about whether they should stick at engineering; it’s a lot of work, a lot of math and it’s not always easy to study. However, when you come out of the other side and your career is doing more than replacing oil stop valves, and instead you’re running your own engineering company that hires people to do that for you, it’s so worth it. There are a lot of reasons that you should look into engineering as a career path, and we’ve got five of these reasons for you below. 1) Prestige. When someone you know says that they are studying engineering, you’re impressed, right? Well, you’d have others feeling just as impressed that you’ve got the smarts to study such a difficult pathway. Everyone who has been to school knows how difficult it is to study engineering. Respecting an engineer comes easy, so if you want to impress people, engineering is the way to go. 2) Success. Engineers are analytical and logical thinkers. You become far more objective in your thinking and you will be able to do well no matter which engineering pathway you want to choose. Did you know that the most common undergraduate degree in the Fortune 500 list is engineering? 3) Problem Solving. When you spend your degree solving problems and learning how to solve the most intricate issues this filters into your personal life, making you a problem solver! 4) Money. Let’s be honest, one of the biggest draws for an engineer is the potential for big bucks. Whether you work in chemical, computer, nuclear or electrical engineering, it’s a role that attracts a large salary and great benefits with it. It’s a respected career, so it’s paid very well. 5) Improvement. Choosing to work as an engineer means that you are choosing to improve the world around you. Not only are you innovating every day, you are building on the innovations of others to make them a reality â€" essentially making the world a better place. Imagine seeing a building constructed, knowing that you were the brains behind the electrical engineering of that building? It’s a job satisfaction that you won’t find elsewhere. Knowing that engineering is your future can help you to feel motivated to do more than you could have thought possible. Rise through the engineering ranks to become your own boss one day, and know that you are making a difference.

How to Find a Job You Love - Hallie Crawford

How to Find a Job You Love Confucius said, “Choose a job you love; and you will never have to work a day in your life.” That is most everyone’s career dream, right? Do something you love. However, in today’s world, it isn’t always easy. There are many factors that can make it difficult to find a job that you love. Responsibilities and constraints like financial and family obligations, where you live, where you went to school, and your past work experience and skill set can affect your ability to do what you love. So how do we navigate the balance between finding the thing you love to do and working within your constraints? Here are some first steps to get you started, and the eight things you need to consider to identify the right fit for you, balancing the passion with the practicality. Know what you want. One of the ways to get started knowing what you want â€" whether it’s a job change or not â€" is to write a list of things you want to have in your dream job. There are two ways to this. First, create a list of Likes and Dislikes. Second, dig underneath your passions and dreams to discover what you want to do. Action Tip: For your Likes/Dislikes list, think of something you’ve liked about a job in the past and write it down. Think of something you’ve disliked in the past; write it down as well. Then write down what the opposite would be in the Likes section. To dig underneath passions/dreams, write down your dreams or times in your life when you have felt lit up inside, then write down why that was the case. Was it working within a team that you loved? Was it that you were challenged? This can help you define the important elements of your ideal career. Define fulfillment. This step is important because it impacts everything else. It will sustain you through your career ups and downs and will give you clarity about your career direction. So how can you define fulfillment? 1. Define what success means to you. 2. Identify your interests, or things that, when you engage in them, you lose track of time. 3. Determine what your ideal day at work would be; qualities you see and activities you would engage in. 4. Write down your top three career values. Action Tip: Take 30 minutes this week to write down your answers to the four questions above. Add them to your list of wants in an ideal job. Consider these career elements from our Ideal Career Model. Once you have defined what fulfillment is for you, you need to determine other things that go hand in hand with job fulfillment. Things such as: Enjoyment â€" Tasks you enjoy that you want to perform outside of your main role/task. Talents/Skills â€" What you are naturally good at, as well as skills you’ve learned over time. Education â€" Any past courses you enjoyed; there could be clues here to possible interests, but also the tasks you are qualified for, of course. Experience â€" Past work-related experiences you’ve enjoyed and which ones you would want to carry forward or continue to leverage in your dream job. Personality Type â€" To find the right fit, you must also understand who you are; what work environment is best for you? Are you an introvert or an extrovert? Your personality type interacts directly with the work. Environment â€" What type of culture do you want to work in? Consider location and the values of the organization as well. Compensation â€" A final, critical factor is your salary, and the benefits as well. We always have our clients start with the Fulfillment piece of our career model first, because they will get closer to finding a job they truly enjoy than if they started with compensation first. Along the way, if they have to compromise due to compensation, that’s fine. But they will be closer to the dream because they started with what would be most rewarding first. Action Tip: Take the Strengthsfinder.com strengths assessment. This is an easy, low-cost assessment that will help you determine your strengths to begin to understand what you are good at and what you could be qualified for, an important piece of the model. Brainstorm. Now that you have a list of your core elements, you can start to brainstorm careers that would be a good fit for you. Don’t be afraid to think big. This step can be overwhelming with so many options, so research possible careers online (www.onetcenter.org, https://www.mynextmove.org/, and  https://www.halliecrawford.com/career-tools/free-career-tools/  are helpful websites) and brainstorm with your significant other or a close friend. Action Tip: Stay organized while brainstorming. Use a journal app on your tablet or an Excel file to keep your research and relevant links handy.